The Agency AI Transformation Guide

The Agency Model Is Breaking

For years, agencies grew by adding headcount — more strategists, more designers, more ad buyers.

But in 2025, that model no longer works.

• Clients want results in days, not months
• Retainers are shrinking as AI floods the market with "cheap content"
• Tools multiply, data fragments, and team burnout skyrockets
• Every client asks, "What's your AI strategy?" — and most agencies don't have a clear answer

The result: smart, capable teams stuck firefighting instead of innovating.

But a new kind of agency is emerging — one that scales intelligence instead of hours.

Agencies that run on Soom AI are replacing inefficiency with automation, scattered tools with intelligence, and overwhelm with growth.

The Current Agency Challenges

1. Endless Manual Tasks

Every week, your team manually:

• Builds reports
• Writes briefs
• Checks ad performance
• Sends client updates
• Edits content drafts
• Juggles Asana, Slack, Notion, ClickUp, Google Sheets, and drive links

Soom Solution: Automate all of it. Soom's AI employees handle reporting, campaign monitoring, and creative generation — while your team focuses on strategy and relationships.

2. Rising Client Expectations, Shrinking Margins

Clients expect enterprise-level insight and performance, but budgets haven't kept pace.

Agencies can't keep scaling headcount just to meet deliverables.

Soom Solution: Soom lets you deliver enterprise-grade intelligence — personalized dashboards, AI-driven campaign audits, and instant performance analysis — all generated automatically by your agency's AI Chief of Staff.

3. Scattered Data & Lost Insight

Your clients' marketing data lives across Ads Manager, Google Analytics, Klaviyo, Shopify, and HubSpot.

Each tool speaks a different language, leaving you blind to the full picture.

Soom Solution: Soom connects every platform into a single, conversational workspace.

Ask:

• "Show me ROAS trends for our top three clients."
• "Which ad sets have declining engagement?"
• "Draft a performance summary for July with visuals."

All answered in seconds — with citations, data, and ready-to-send reports.

4. Content Chaos

AI has flooded the internet with sameness.

But clients still want content that stands out — on-brand, high-performing, and authentic.

Soom Solution: Soom Create is your internal creative engine. It learns each client's voice, tone, and brand identity, then generates:

• High-performing ad copy and visuals
• UGC briefs and influencer scripts
• SEO-optimized blog content
• Email and SMS flows

All consistent, data-informed, and instantly editable by your team.

5. Reporting That Consumes Entire Fridays

Every agency knows the pain of client reporting week.

Endless screenshots. Late-night PowerPoints. Slack chaos.

Soom Solution: With Soom, reporting becomes a conversation.

"Generate monthly report for client X."

Soom pulls live data, builds visual summaries, and delivers branded reports with key insights and recommendations — ready for client delivery.

How Soom Transforms Your Agency

1. Soom Chief of Staff AI

The intelligent backbone of your agency.

It integrates with every client system, monitors campaign performance, and proactively suggests actions.

• Sends daily or weekly updates
• Highlights opportunities or red flags
• Delegates tasks to your team or AI employees

"Client Delta's CTR dropped 22% week-over-week — creative fatigue detected. Generated 3 new UGC scripts and updated ad copy ready for approval."

2. Soom Chat

Your team's control center.

Ask anything in natural language, and Soom responds with actionable insights drawn from all your connected tools:

• "Show me the best-performing creatives across all accounts."
• "Generate a new LinkedIn post for our agency based on last month's case study."
• "Summarize Q3 performance across all clients for the quarterly deck."

No dashboards, no pivot tables — just clarity.

3. Soom Create

Your new AI-powered creative department.

Train Soom on each client's brand identity, then generate:

• Ad sets
• Email campaigns
• Blog content
• Landing pages
• Case studies
• Pitch decks

Each piece of content reflects that client's brand DNA — their tone, typography, and positioning — while optimizing for conversions based on live performance data.

4. Soom Ops

Behind-the-scenes automation that keeps your agency running smoothly.

Handle task assignments, invoice tracking, project management, client onboarding, and internal SOP creation — all through one AI layer.

Never lose track of deadlines, assets, or deliverables again.

5. Soom Memory

Your agency's collective brain.

It remembers client history, campaign learnings, and creative iterations — across every account.

New hires instantly inherit the agency's institutional intelligence.

Client renewals become seamless, because Soom already knows what worked (and what didn't).

Real Outcomes for Agencies Using Soom

How Leading Agencies Use Soom

Growth & Performance Agencies

Automate performance analysis, creative iteration, and media buying reports — freeing strategists to focus on client relationships.

Branding & Creative Studios

Use Soom Create to maintain brand fidelity across campaigns, generate new concept directions, and present AI-backed creative rationale to clients.

SEO & Content Marketing Teams

Deploy Soom Memory to track every blog post, backlink strategy, and ranking pattern — and auto-generate data-informed briefs for new content.

Full-Service Digital Agencies

Use Soom as your all-in-one command center — from operations to analytics to client communication — all unified under your own white-labeled AI system.

Why Agencies Choose Soom

• Augment, Don't Replace: Soom doesn't compete with your team — it amplifies them. It gives every team member an intelligent copilot that eliminates the grunt work and accelerates creative thinking.
• More Output, Same Team: Deliver 3–5× more value without expanding headcount. Scale clients, not chaos.
• Transparent AI, Trusted by Clients: Every insight is explainable and backed by real data — helping you show clients measurable ROI and keep retainers strong.
• Build Proprietary IP: Your agency's AI memory, templates, and brand models become assets that appreciate in value — building long-term equity in your business.

The Future of Agencies: Intelligent, Integrated, Indispensable

By 2030, every top-performing agency will run on AI-native infrastructure.

The question isn't whether AI will replace marketers — it's which marketers will own the AI.

Soom gives your agency the infrastructure to evolve — from a service provider to a scalable, intelligent ecosystem that delivers more results with less effort.

Ready to Build an AI-Powered Agency?

Give your team the leverage they need to lead the next decade of marketing.